5 company blogs to inspire your marketing strategy in 2013

Chapters:
Article written by Claudiu Murariu
Product manager for PadiAct.
Google+ profile

sharingisinvestingSome companies prefer to use blogs to promote their own products while others invest resources to educate existing and potential customers.

Software companies have access to valuable data from their own customer base and when they decide to share it with their readers worldwide, everybody wins.

What’s in it for them? They grow their influence and customer base, while us, the readers, get educated and inspired, for free. It’s a win-win, no matter how you look at it.

I’m not affiliated in any way with the following software companies but I highly recommend their blogs.

Unbounce

Unbounce is a software app that helps you build and generate landing pages without the help of your IT department. It’s mostly drag and drop. I’ve been following the main writer of their blog, Oli Gardner, for more than 3 years. His articles are one of my favorite sources of inspiration.

With a large customer base and tones of examples of landing pages, the Unbounce team knows every corner of landing page optimization and they share all their findings with great pride:

The above articles were shared more than 15 000 times on social networks and are as valuable today as when they were posted.

The Noob Guide to Online Marketing by Unbounce is one of the greatest resources for beginners.

The Noob Guide to Online Marketing by Unbounce is one of the greatest resources for beginners.

Kissmetrics

KISSmetrics, a web analytics application launched 2 years ago, manages as well a blog which focuses on promoting some of the best quality web marketing guest posts out there.

Some of their authors might be unknown to most of us, but make no mistake: the quality of the content they publish is A+. Definitely some of the best curated marketing know how.

It’s probably impossible for a web marketing person to not have seen at least one of their staggering 48 published infographics. Some of the most popular:

If you like what you see on their blog, I highly suggest to follow their Twitter account where they share amazing content as well.

Kissmetrics also shares an increasing library of marketing guides.

Kissmetrics also shares an increasing library of marketing guides.

AWeber

AWeber is not a new company to the email marketing game, but they share a lot from their experience with email campaigns.

Loved by publishers, AWeber is one of the few email marketing companies that use their blog to educate their audience. They make a goal out of educating their existing and potential customers:

Another thing I love about AWeber is their collection of email marketing guides by industry: fitness centers, restaurant and wineries are all covered.

Usabilla

Usabilla builds a state of the art web app that collects feedback about your website design from the ones whose opinion matters the most: your existing audience.

With so many user experience case studies at hand, Usabilla does a great job at sharing valuable and practical content on design, user interfaces and UX.

They teach you How To Design Effective Navigation Menus, they debate Why The User Experience Can Or Cannot Be Designed and share 10 Ways To Incorporate Storytelling In Web Design.

Not sure where to start with user testing? Check out their collection of 10 case studies that will inspire you to start listening to the non-verbal language of your visitors.

The Usabilla blog is one of the places where UX case studies can be found

The Usabilla blog is one of the places where UX case studies can be found

Help Scout

Help Scout is a help desk web app, one of the friendliest for managing customer support.

As with the other companies, the team behind the product share the knowledge they get from the support experience provided through their platform. They treat their own data as a gold mine and make sure to put it to good practice.

That’s how they discovered The 3 Words Your Customers Love Most, they shared The #1 Thing That Creates Loyal Customers and built analogies to teach The Psychology of Personalization: How Waiters Increased Tips by 23 Percent (Without Changing Service).

It’s your turn now: what other company blogs take the extra length and focus on educating and sharing knowledge?

 

5 company blogs to inspire your marketing strategy in 2013 by

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  • https://www.helpscout.net/ Gregory Ciotti

    Thanks for the love guys!

    I found it sort of funny that one of the posts you reference for Unbounce was also written by me. ;)

    We love Unbounce/AWeber/KISS, I’ll definitely have to check out Usabilla does things…

    • http://padiact.com Claudiu Murariu

      Didn’t notice it. That just proves we were not wrong about having you on the list. :)
      Keep up the great work!

  • http://aweber.com/blog/ Justin Premick, AWeber

    Hey Claudiu,

    Thanks for the shout-out! It’s flattering to be included in this group – they all do really solid stuff with their blogs.

    Cheers!

    • http://padiact.com Claudiu Murariu

      The truth is, Justin, that your blog is one of the few by an email marketing provider that doesn’t write only about their features and business. There was no hesitation in including your blog on this list. :)