What data would help you make your blog better? It sure isn’t the number of pageviews!
The old Google Analytics and most other tools as well, focus on tracking pageviews. The new Universal Analytics from Google allows you to define what is important for you and track it. Continue reading
The journey from visitor to customer
KISSmetrics – one of the best web analytics platforms out there
PadiAct – a platform that converts visitors to email leads
AWeber – the email service provider of choice for major blogs and web publishers
Use targeting and segmentation to convert as many visitors into email subscribers. Implement a top notch email marketing campaign based on a mix of autoresponders and regular newsletters to engage subscribers.
300% increase in email subscription from day one
Most surveys are boring and bring very little value to the people who fill them. At worst, they sound like methods to get free data to help optimize and increase revenue with no consideration for the time of the people who fill them up (other than occasional prizes that have nothing to do with the goal of the survey).
Surveys don’t have to be like this! Continue reading
The newest version of PadiAct adds some long requested features, thus allowing you to:
- send targeted email leads directly to ExactTarget
- target by geolocation, based on the country of the visitor
- debug and test your targeting setup directly on your website
First let me say that we love the ExactTarget platform which proves to be a solid hub for any direct marketing activities. Just like their name implies, their mantra is all about targeting. It only came naturally to add PadiAct in the mix and make sure that the email leads that are added to your lists are already targeted. Continue reading
Traditionally, a sales channel is a way of bringing products or services to market so that they can be purchased by consumers. That definition might work for offline sales, but online, I feel things are a bit more complex:
- you don’t take the product to market, you bring the market to the product, which in itself is much more difficult
- people can’t touch the products, not until they buy them
- there is no human eye to eye contact so the seller can’t use empathy or improvise based on the potential customer behavior
The scenarios I am about to present to you are not like: kids, don’t try this at home! (which we both know that you look forward to if you get the opportunity).
The following scenarios can and will cause you a lot of damage from which it will be very difficult to recover. They took companies bankrupt, destroyed partnerships and got people fired. Continue reading
Is my conversion rate good enough? How high can I expect it to get?
I often get asked these questions. In the past I used to give a complicated answer that started with: It depends. It did not really answer the question and it did not satisfy the person who asked.
These days, I ask for a 5 minute access to their Google Analytics account and right there, on the spot, I give them a Yes or No answer. Continue reading
We praise benchmark studies when our businesses is performing better than the industry and we dismiss them when business performs not as good. We often consider them of little value but we hunt them down and look forward to the data they provide.
The truth is, we love to hate benchmarks.
A big red flag to be raised, though! Most often, benchmarks only show averages. Averages say nothing about the high or low performers. When you relate yourself to the average, you become average. Continue reading
Can websites really be optimized with the data available now in Google Analytics? The answer is yes, but it takes a lot of effort. Fear not: data layers, tag managers and tones of free tutorials are here to help and make it much easier for you.
Advanced implementations might look a little scary, especially if you consider yourself a non-technical person, but put some patience in it. You can always ask a colleague who is comfortable with tracking codes to explain the technical parts. Continue reading
New to email marketing? Need to polish up or refresh your knowledge? We’ve put up a list of resources to get you started right away and on the right foot.
Email marketing is still one of the most successful channels for driving sales and conversions. In fact, we truly believe that the shortest road from visitor to customer is via email. Continue reading