7 Conversion Optimization Tricks You Should Try Today

You may obsess over bringing more and more traffic to your website, but I think it’s more useful to obsess over increasing your conversion rate, because at the end of the day, that’s probably the only metric you or your boss care about.

Maybe you are doing a great job on the traffic side, and you are bringing 1000 new visitors a day, but if none of these visitors convert, you will be both disappointed and sad.

The great news is that you don’t need to go overboard with analyzing the traffic and setting up very complex tests to see if you can boost your conversion rates (both micro-conversions and macro-conversions.) Sometimes, all you need are small nudges or quick changes to see radically improved results.

In this article, we offer you 7 conversion optimization tests you could try on your own, and get them running even today. Continue reading

Go beyond random AB Testing with the help of Psychology and User Testing


AB Testing is awesome. It’s scientific, it’s easy to understand and explain and most of the times it has a very clear result. However it’s not the only way to optimize a website.

In fact, AB testing random things on your website will only get you random results. Adding some structure and research to your testing strategy will pay off big time. I have seen many optimization strategies that start with the AB test when in fact they should end with it. Continue reading

4 ways storytelling can help you master your conversions

Storytelling is a powerful form of communication for driving action. It is an amazing weapon used in marketing, art and entertainment: a great story hooks people and engages them.

I am always amazed how some companies are great at telling stories to their audience and suck at using stories internally, within the organization. Internal communication is mostly based on reports, numbers, charts and most of the times the context is missing. Continue reading