You may obsess over bringing more and more traffic to your website, but I think it’s more useful to obsess over increasing your conversion rate, because at the end of the day, that’s probably the only metric you or your boss care about.
Maybe you are doing a great job on the traffic side, and you are bringing 1000 new visitors a day, but if none of these visitors convert, you will be both disappointed and sad.
The great news is that you don’t need to go overboard with analyzing the traffic and setting up very complex tests to see if you can boost your conversion rates (both micro-conversions and macro-conversions.) Sometimes, all you need are small nudges or quick changes to see radically improved results.
In this article, we offer you 7 conversion optimization tests you could try on your own, and get them running even today. Continue reading
This is a guest post from our friends over from Active Campaign.
Imagine you have just finished going through the process of setting up your Padiact subscription form.
There is 100% confidence you can boost your contact list dramatically by having the tools in place to capture data at exactly the right moment.
This is great! But what now?
Social media marketing can be overwhelming, that’s why you need to work smarter.
If you want to generate as much traffic from social media websites as you can, it is possible you could achieve your objectives, if you invest 30 minutes of smart work.
How? Don’t worry, we have an infographic to teach you how to do that. Continue reading
When it comes to design, some say the best way is to keep it simple. But remember that we’re not talking about fashion and make-up, so that statement can be a bit ambiguous.
Nowadays, a web designer has two important cards up his sleeve in order to build a great website Continue reading
When it comes to sending a message to a client base with hundreds of thousands of emails, even the most experienced marketers are bound to lose a heartbeat.
Did I do everything OK? Did I include all the required information? Is this the right email list? Too many email campaigns go wrong by pressing the send button too soon without answering a few questions first. Continue reading
Believe it or not, a few years ago (eons in internet time), Search Engine Optimization was all about optimizing for profit. Back then, most companies built websites just because everyone had one, Google Analytics did not exist and managers did not know what SEO stands for. Can you imagine or remember? Continue reading
Last week we had the opportunity to talk to Gregorry Ciotti, marketing strategist at Help Scout, and Sabina Idler, community manager, technical writer & UXer at Usabilla, about going beyond AB testing with your optimization strategy. Continue reading
AB Testing is awesome. It’s scientific, it’s easy to understand and explain and most of the times it has a very clear result. However it’s not the only way to optimize a website.
In fact, AB testing random things on your website will only get you random results. Adding some structure and research to your testing strategy will pay off big time. I have seen many optimization strategies that start with the AB test when in fact they should end with it. Continue reading
Storytelling is a powerful form of communication for driving action. It is an amazing weapon used in marketing, art and entertainment: a great story hooks people and engages them.
I am always amazed how some companies are great at telling stories to their audience and suck at using stories internally, within the organization. Internal communication is mostly based on reports, numbers, charts and most of the times the context is missing. Continue reading
What data would help you make your blog better? It sure isn’t the number of pageviews!
The old Google Analytics and most other tools as well, focus on tracking pageviews. The new Universal Analytics from Google allows you to define what is important for you and track it. Continue reading