One of the most pressing problems for a business is to constantly generate leads which can be converted into new clients.
Today we are going to solve this problem once and for all.
I collected the BEST available resources on the web on lead generation, lead nurturing, lead capturing and lead generation ideas.
Now, you don’t have any excuse to start building healty streams of new business for your enterprise, and Become a Lead Generation GOD.
Lead Generation 101
The Big Picture
Before we go into details, strategies and ideas, I want to make sure we are both on the same page here.
We’re talking about generating more leads for a business, that means getting in touch with people that are interested in our products/services.
There are a variety of purposes for which we can generate leads: build email lists, find new clients or find new business partners.
Few businesses have a solid lead generation pipeline, with different replenished sources.
Today with the collective help of tens of writers and marketing professionals, we will learn more about this incredible marketing strategy and We Will Become Lead Generation GODS.
Let’s dive in
The Winning Formula for Sustainable Lead Generation
Hubspot comes and brushes up John Jantsch theory and gives own version on creating sustainable lead generation sources. Their winning formula has 3 steps: getting found, convert traffic into leads, analyze the effectiveness of your lead generation.
Lead generation trends for 2012
Hubspot does it again and offers us some insight on what should we expect from lead generation in 2012. According to the trends we should focus on mobile commerce, marketing personalization, apps and we should take advantage of geosocial mobile.
Creating a buzz pre-launch
Eric Ries in his great book, the Lean Startup, speaks about gathering an audience before we launch our products, as a mandatory marketing strategy.
Seomoz, teaches us exactly how we can generate buzz & leads before launching us our products based on a real example.
Grow Your B2B Email List Effectively
Mike Holtz wrote for Clickz a very extensive article on how you should approach the challenge of building an email list effectively, and also increasing your chances of generating new B2B clients.
32 Resolutions To Prepare For Your 2012 B2B Lead Generation Program
This is a great article that will help you define your lead generation strategies for 2012.
Generating new leads can be a huge step, especially for a small or medium enterprise, so need to focus on defining a realistic plan for your business. This article will help you deal with this challenge.
Here’s How to Plug 3 Website "Leaks" that Cost You Valuable Subscribers
If you are relying on your blog to capture leads, than you probably have some leaks that cost you a considerable amount of email subscribers. Derek Halpern proves himself as being insanely useful on giving actionable advice that we can use to stop those “leaks”.
Curing A Lead Generation Dry Spell
This is an excellent article done by Nic Windley of eB2BLead. He teaches us how we can "replenish" our lead generation strategy with new leads, so that we never run out of new leads to pursue.
Lead Capturing Tools & Ideas
Lead Capturing Tools
- Padiact â€“ our tool helps you transform visitors into leads with the magic of behavioral targeting
- Unbounce – is a great landing page software that can be used for generating leads
- KissInsights - you can repurpose the form from collecting feedback to capturing leads
- LinkedIn Advertising – has built-in options that can help you capture leads
- Premise – landing page software for WordPress Blogs
- Launch Rock â€“ prepare your social launch page by capturing emails of people interested in your product
Lead Capturing Ideas
5 ways to convince your client to use conversion forms
Why and how you can convince your client to use conversion forms to capture and generate new leads and eventually new business.
Unbounce makes a great case, and offers 5 ways we can persuade clients (usually the non-tech savvy ones) to implement conversion forms for their online ventures.
How to grow your client list 7 carrots for lead capture
Unbounce also makes a great case for ethical bribes we can use to capture more leads. The 2 key takeaways are: one – offer something that’s relevant for your target audience and two â€“make the item desirable enough to encourage the exchange, your bribe in exchange for their email.
12 Insider techniques to increase white paper leads
Sometimes offering an ethical bribe isn’t enough to capture leads, you may also have to be more persuasive and show off your copywriter talents. The 12 tips are explained by Bryan Eisenberg one of the most powerful figures in conversion optimization, keynote speaker and a successful author.
The 7 High-Converting Places to Add Email Sign-Up Forms to Build Your List
Derek Halpern makes a great case in describing the psychology behind placing email sign-up forms and shows us 7 places we should definitely implement forms, in order to build a massive email list.
The Benefits of Lead Nurturing
Of course, before we go into depth with the lead nurturing strategy, we need to see our benefits from using this method, thank you Hubspot.
30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore
Social Media Today explains why should you care about lead nurturing by providing a set of relevant stats, which can you help rationalize the decision of trying lead nurturing as a method of generating sales.
The Definitive Guide to Lead Nurturing
A very helpful eBook from Marketo. The Ebook is extremely insightful and I really think there is no better way to get introduced to this wonderful strategy that is lead nurturing.
Generate More B2B Sales With Lead Nurturing and the Human Touch
Lead nurturing is a strategy that proved profitable especially for the B2B industry. Sometimes just doing it, isn’t enough, you have to get yourself more into it, humanize the strategy in order to get the desired result.
Through a series of Q&A’s Marketo helps us understand more about adding the human touch so that we can generate more sales.
Ok, ok, enough with the theory, we need some real examples.
Theory alone is worthless. Thank God we have Slideshare hosting a lot of great documents on lead nurturing, both theoritcal and practical. So dip in and find some inspiration in slides about lead nurturing on Slideshare.
Now let’s get the ideas flowing through our heads, prepare for some inspiration.
Lead Generation Ideas
100 Lead Generation Ideas for Exhibitors
If you are betting on trade shows to generate leads, than this article can prove to you a real gold mine. You have to choose from 100 different ideas on how to generate leads from trade shows.
17 Silly Missed Lead Generation Opportunities
Sometimes we overlook ideas that seem silly or just are plain obvious. But we should know better, and avoid that kind of thinking. Hubspot gives us 17 silly and usually missed lead generation opportunities.
Offers That Increase Profit and Generate Inquiries
How to get more leads by creating offers people can’t refuse, another Copyblogger classic.
Grow More Than Grapes: Email List Building For Wineries
Who said wineries cannot focus on email list building? Aweber gives us some great hints on how you as a wine business venture can benefit from a email list.
10 Effective Ways to Get More Blog Subscribers
Lots of businesses depend on an extensive audience to get new clients, their blogs being the core center of their marketing efforts. Copyblogger comes to the rescue and provides us 10 effective ways to get more blog subscribers.
20 Lead generation Tips from Econsultancy part 1 & part 2
As always Econsultancy comes with a set of ideas resulted from panel with Justin Rees, Andy Purbrick from Dennis Publishing and Sean Sewell from Performance Horizon Group.
Generating Leads with Slides
If you enjoy making slides and promoting them on the web, John Jantsch’s thoughts can help you a lot with generating leads with your presentations.
Lead Generation for Freelancers
If you are a freelancer in the search for new clients, the next two articles can be a real gold mine of actionable advice.
- 101 Ideas to Get More Freelance Work and Generate New Client Leads – One of the most popular and most helpful lists I’ve ever seen, written by the Cyan Ta’ed in 2007, but so timeless it stayed relevant through the years.
- 120 Self Promotion Ideas for Graphic Designers & Freelancers (Free or Almost Free) â€“ This is very similar to Cyan’s list, but with a few extra ideas and a little bit more explanation attached to the ideas.
So now that we have a lot of ideas, let go a step further and figure out how can we use social media to generate leads for our businesses.
Generating Leads with Social Media
How to use Social Media to Generate Leads
A great article from Mashable’s Erica Swallow backed up with real examples on how businesses used social media to generate leads and sales for their ventures.
How Real Estate PROs are using Social Media for Lead Generation
Even though the real estate industry suffered different shocks along the past years, the guys that are serious about making money in this industry always find new ways to engage with prospects, and Mashable’s posts covers what exactly are they doing.
10 Things the FBI Knows About Social Media Monitoring You Can Use to Generate Leads and Close Deals
Learn how the FBI monitors the social media to generate leads and close cases. You can emulate the same strategies with your business, and this post show you how you can do that.
3 Simple steps to finding more clients on Twitter
Twitter is used by many social media marketers to generate leads for years now. Copyblogger offers a short and sweet guide on how to do that. If you want more advanced tips, check out the comment section for the article.
10 Steps to Use Social Media for B2B Lead Generation
This 10 step formula to B2B Lead Generation can be helpful especially if you are new at the social media for the business consumer. Check it out, and adapt it to your industry, I’m sure you are going to get some positive results.
A Four-Step Guide To Generating Sales Leads from Your Blog
As always the guest authors of Copyblogger offer new ways to strategize our lead generating ideas. This time we have a concise Four-Step Method/Guide we can use to our advantage.
20 Ways to Drive Leads Through Social Media
A great list of ways to drive leads through social media from Kyle Lacy. My favorite item is #15 â€“ Send a Thank You Email every time someone comments for the first time. If you also make your message cute and cuddly, you can really win some hearts with this tactic.
A Smart LinkedIn Strategy Can Help Generate Leads
Sometimes LinkedIn gets overlooked as a lead generation tactic, I don’t necessarily understand why. The B2B Leads potential is extremely attractive, so you need to check out this guide that covers the basics about LinkedIn Lead Generation Strategy.
5 Ways to Socialize Your B2B Content to Increase Leads and Sales
Learn how to socialize video, white papers, blogs, mini-guides and presentations so that you can generate more B2B Sales Leads or even direct sales.
A Guide to Generating Leads on LinkedIn
Probably the most insightful article on generating leads with LinkedIn I have ever read.
Using Yahoo! Answers to Generate Leads – Does it Work?
Ok, we talked enough about Facebook, Twitter, Blogs, LinkedIn and other social media sites, but we overlooked one of the greatest sources of leads on the web: Yahoo Answers. Yes, Yahoo Answers can generate relevant leads.
7 Reasons You’re Not Generating Leads From Social Media
So we covered ways we can generate leads with social media, but for some these may not work. Why is that? Read the article and learn why you are not generating leads with social media. My favorite reason is #1 "Not being were your target customers are".
Recommended Books on Lead Generation
If you already consumed all the content we provided so far, then so should take your game to the next level and read all these books.
Most of the books are listed and described here: The Hall of Fame of B2B Lead generation Books. Keep in mind, that some of the books in the list, can be also used to get your knowledge straight for B2C Lead Generation.
Ensuring Lead Quality & Qualification
Five Great Ways to Segment Your Leads for Effective Marketing Automation
Not all leads are created equal, so you will need to learn how to segment your list in order to increase performance, even implement a marketing automation strategy.
Three Ways to Increase Your Click and Lead Quality
Zac Johnson talks about how to increase relevant clicks and ensure a healthy stream of targeted leads. It’s not about just getting the click, it’s about getting the right person to click on your offer.
The 3 C’s of Lead Generation
John Jantsch makes us realize that not all lead generation sources are created equal, some are more expensive than the others, some give us more control over the leads, and some sources generate more credibility than the others.
How to Use LinkedIn to Generate and Qualify B2B Leads
Having leads isn’t enough to convert them into new clients. Understanding what they really are, that means people, and how they manifest themselves, can give you insights on how to approach the challenge of conversions. Marketo teaches us how to do it with LinkedIn leads.
4 Simple Ways to Get More High-Paying Clients
High paying clients = more profits. You want them, you need them. But they’re not so easy to find and convert as leads. Thank God to this post I discovered on Copyblogger on how to get more high-paying clients with your blog.
How Do I Get More Leads in the Top of the Funnel 1
David Meerman Scott, yeah the author, offers some great pieces of advice for us to follow, especially if we want to generate more high quality leads without being all obsessed about maximizing conversion.
A Simple Way to Increase Referrals 300%
Jonathan Fields talks about how you can make your clients so enthusiastic, that they will evangelize your product for you. He also talks about an interesting concept called "organic referral window", so check the article out.
Are you a Lead Generation God yet?
I’m sure if you read all this content on lead generation, start applying what fits with your business, you will become one.
After you become one, please stop by and leave us a comment, say what worked and what didn’t because we will need your expertise.
If you feel we forgot an article that deserves to be in this awesome line-up, please let us now in the comment section below.