Email marketing services for small businesses

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Article written by Claudiu Murariu
Product manager for PadiAct.
Google+ profile

Email marketing proves over and over again to be one of the best strategies for getting more customers and, even more important, for keeping old ones. Compared to other marketing channels, email marketing is affordable and highly accessible. Here is what the market has to offer:

Campaign Monitor

Campaign Monitor is mainly built for designers or marketing agencies and their clients. It’s one of the few platforms where you can manage different clients in the same application. They have covered most of the needs out there when it comes to email marketing.

Some links you might be interested in before giving them a try:

Users can create free accounts but need to pay to send a campaign. They have a very easy pricing model: flat delivery fee of $5, plus 1 cent for each recipient.

MailChimp

MailChimp has   more 440 000 clients being one of the biggest services for email marketing out there. Besides, they are the main innovators in the field of email marketing as well. They have come up with Omnivore, an amazing anti-spam monster, and are among the few (if not the only) that offer geo-location services for the email campaigns.

They have a great API as well. Here is a behavioral targeting experiment we managed to do thanks to their API.

Some links you might be interested in before giving them a try:

When it comes to pricing, they also have a very competitive offer: Free for up to 500 subscribers and recurring billing for more. Clients pay for the number of managed subscribers and not the number of emails sent. Pricing starts from 15$ for managing up to 1000 subscribers. They also offer a Pay as you go service for companies sending less than an email campaign a month.

Stream Send

Stream Send clients range from Fortune 500 companies to self-employed entrepreneurs and everything in between. It’s a clean platform offering all the features needed to run proper email marketing campaigns.

Some links you might be interested in before giving them a try:

They offer a free account to manage up to 200 subscribers a month. Pricing starts from 19.9$ for managing up to 2000 subscribers a month.

Constant Contact

Constant Contact offers the following services: email marketing, event marketing, online surveys and social media marketing. For companies looking to use all four services they might be the one provider to go with. According to one of their presentation there are around 200 000 organizations using Constant Contact.

Some links you might be interested in before giving them a try:

You can get a trial for up to 60 days and pricing starts from 15$ for managing up to 500 subscribers.

GetResponse

Having more than 140 000 clients, GetResponse comes with a sleek platform including an amazing form builder, email to speech and social media integration. The pricing is very flexible based on recurring payments for the number of email addresses managed per month. The advantage of this model is that you are not limited for the number of emails sent per month.

Some links you might be interested in before giving them a try:

GetResponse offers a free account for managing up to 100 subscribers. Pricing starts from 9.95$ for managing up to 250 addresses. They also have a 20% discount for non-profits.

Vertical Response

Vertical Response puts on the table a highly intuitive platform. All basic features that a small business might need are covered, from lists segmentation to social media integration. According to their homepage more than 500 000 clients are using their services.

Some links you might be interested in before giving them a try:

As for pricing, you can either opt for a Pay as You Go offer that starts from 0.015$ an email or you can use their recurring Monthly Plan that starts from 10$ for managing up to 500 subscribers. They have a free trial where they offer credits for sending 100 emails.

Aweber

Aweber seems to be targeted on rather medium companies but they are accessible for small businesses as well. They have around 80 000 customers.

Some links you might be interested in before giving them a try:

Pricing starts from 15$ a month for managing up to 500 subscribers. They do not provide a free account. Users need to pay 1$ to create an account to give it a try.

iContact

iContact does what it says: email marketing. The dashboard   looks a bit rusty but it does provide the main features a small company would be interested in. The application is built around 3 main campaign functionalities: create, send and track.

Some links you might be interested in before giving them a try:

iContact provides a free trial and pricing starts from 9.95$ for managing up to 250 subscribers.

Campaigner

Campaigner is an email marketing service directed especially to companies from the following industries: Real Estate, Insurance, Mortgage and Internet Retail.

Some links you might be interested in before giving them a try:

Campaigner offers a free account but users need to fill in their Credit Card details to get access to it. Pricing starts from 10$ a month for managing up to 1000 subscribers with an unlimited number of sent emails.

They might be big, but they are not the only ones

The above names might be some of the main players on the market or the most visible ones, but they are not the only ones. Here are some names in the email marketing services for small businesses who might have just that thing you are looking for:

We do believe we covered most of them, however if we skipped your favorite email marketing service provider just let us know.

If you are or have been a customer of any of these services, we would love to hear about your experience.

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  • http://www.schlatzer.net Kurt Schlatzer

    I’d like to add Bronto (http://bronto.com) to your list.

  • http://makethemclick.com.au Mark

    One of the best overviews of email marketing solutions I’ve seen recently.

    Keep up the good work.

  • http://www.flairbuilder.com Cristian Pascu

    MailChimp is nice ’cause it has a lot of freebies. CampaignMonitor is awesome in it’s simplicity. I also loved MadMini. For me the simplicity of the online editor is a big plus. That’s why I picked to pay for CampaignMonitor and stop using MailChimp, although it was still free for me.

  • Ashley Woods

    I think Benchmarkemail.com is pretty big and should be mentioned with more details. I used them for a year, and the product was pretty good.

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