Even Google Analytics AB Test Their Email Campaigns!

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Article written by Claudiu Murariu
Product manager for PadiAct.
Google+ profile

Of course they do! It didn’t even cross our minds that they wouldn’t, but it’s always nice to see proof of such good marketing practices.

I run into these two versions of the same email quite by chance, and I’m glad I did. Even though there is no way to find out which variant performed better, nor if the AB test was more complex than this, there is still a lot to learn from the two versions.

Click on image to view full email

 

Click on image to view full email

Here is what it’s being tested:

  • the title
  • the introduction (specifically, whether to mention why a user receives the email)
  • the greeting formula
  • personal tone vs formal tone

Which email do you think got a better response and why? Would you have done anything different?

Even Google Analytics AB Test Their Email Campaigns! by

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