Of course they do! It didn’t even cross our minds that they wouldn’t, but it’s always nice to see proof of such good marketing practices.
I run into these two versions of the same email quite by chance, and I’m glad I did. Even though there is no way to find out which variant performed better, nor if the AB test was more complex than this, there is still a lot to learn from the two versions.
Here is what it’s being tested:
- the title
- the introduction (specifically, whether to mention why a user receives the email)
- the greeting formula
- personal tone vs formal tone
Which email do you think got a better response and why? Would you have done anything different?