DreamHost Darling, Could You Really Be The One?

Article written by Gabriel
Community manager at PadiCode
Google+ profile

Why Is This Happening And Other Small Details.

I unsubscribe from newsletters pretty fast, even if I requested them and I confirmed the subscription. Sometimes it’s because I didn’t really like the content, or the company emails too often, or they just got me to subscribe under false pretences. But mostly it’s because I don’t enjoy reading newsletters.

But let’s not jump to the darkest conclusions, perhaps I just didn’t find The One yet, the newsletter that would sweep me off my feet and beside which I could spend the rest of my life in sweet happiness. It seems I’m not the only one, but I really want to see if I can find a newsletter that would satisfy my deepest desires.

So, it is my pleasure to announce that I’m embarking on a mighty quest. I will search the Web for the most awesome newsletters, I will choose 10 to be featured here (cream of the crop), and then I will pick 1 of them, to read and to cherish for as long as we both shall live.

Stay close, there will be tears.

The Setup.

I have to admit, I didn’t discover DreamHost’s newsletter on my own, we were introduced by a mutual acquaintance – Claudiu, our Product Manager.

I was chatting happily about my writing some posts on awesome newsletters, when he turned his laptop towards me and showed me the February edition of the DreamHost newsletter.

And there it was, charming as can be, seemingly talking to me in this strong voice:

Holy crap guys and girls.

Holy crap.

“NightmareHost” is a term that’s been thrown around by upset customers since the very beginning. Pick a name like DreamHost and you’re pretty much asking for it.

Sticks and stones, right? Not this time. This is the first month where we feel like we’ve actually earned the title. And we’re just as… nonplussed about it as you are.

January was a perfect storm of software deployment issues, critical networking hardware failures, and a security situation that prompted a large-scale password reset.

If you’d like to relive the magic of the last 30 days, January’s troubles were documented in great detail as-they-happened over on our system status blog:

I was laughing so hard, tears started falling (told you!).

What I Like About This Newsletter.

Almost everything. I love the style, the honesty, the humor. Did I say love? I meant like. Silly me…

As I’m not a client, I can’t give any meaningful feedback on the quality of the information, but that seemed alright as well.

You’d think the mentioned difficulties would be a problem, but the first newsletter I read being about some past issues didn’t put me off one bit. I liked how it took  responsibility, the solutions it offered and how it didn’t see the whole thing as a tragedy. A  newsletter  after my own heart.

Everything seemed perfect. But could it be too good to be true? After all, I don’t want to be stuck reading this newsletter if it’s awesome wittiness is a one time thing.

Well, it isn’t. And to prove it, here are some of my favorite bits:

Soooo…this right here actually feels like a pretty good time to donate funds to Haiti. Actually, hang on a few seconds…and… wait…wait for it…wait for…there it is.

Yep, that feels good. Let’s do it.

I’ll say it right now – Wikipedia is the world’s most accurate source for information about anything, ever. It has taught me so much about the world that I even thought about donating during one of Wikipedia’s pledge drives! Then I laughed at myself and closed the browser.

I particularly like the way the Unsubscribe button is introduced, with a different sentence each edition:

Air travel used to be classy. I rarely am. You can unsubscribe from this filth here:

We apologize if you smiled reading any of this. If smiles did happen, feel free to unsubscribe.

What I Don’t Like About It.

It’s way too long. Don’t get me wrong, it’s an  extremely  pleasant read, but I’m short on patience, and I’m sure the same is true for many others.

The fact that newsletters are only for customers. (DreamHost, why u so mean?) Right now I don’t really need any of DreamHost’s products, which  brings me to the question: would I be willing to pay a service just for a newsletter? And if so, how much?

On the bright side, all previous editions are posted on their website, so I guess it’s not a lost cause. And  I understand the reasoning behind a customer only newsletter, even if I wish it was otherwise, just for me. But still, a girl can dream, can’t she?

Do you have a favorite newsletter? If so, please do tell, I’d love to subscribe and see if I like it well enough to feature it here.

DreamHost Darling, Could You Really Be The One? by

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