84% of users don’t click on display advertising

Seth Godin had one of those “I told you” moments when he read the study released by ComScore at the beginning of this month. Basically the study can be summarized, just like Seth does, to the fact that all the clicks on display banners on the internet come from only 16% of the users. The rest of the users don’t click on banners… at least not in US. Media Post reviewed the ComScore data and offered a deeper analysis of it.

Of course one question arises here? How much of this also applies for Pay per Click search advertising. How much of the search users click at least one text ad a month? I’d guess the percentage is much higher than in display advertising but it would still be interesting to find out. This way we would know how much visitors one would never reach because one doesn’t focus enough on Search Engine Optimization.

Google Search for Retailer Websites

Google announced these days the launching of Commerce Search, a custom search technology that online retailers can use on their own websites. Imagine having a search engine that looks like your website but has the Google Technology backing it up. Here are a couple of features: high speed and Google quality results, working misspellings & synonyms in search queries, advanced analytics reports. The price for using this technology starts at 50 000$ a year.

Which Test Won?

Former founder of Marketing Sherpa, Anne Holland decided to start a new interesting online adventure called: Which Test Won?. On the website she posts finished cases of A/B testing and asks the visitors to vote who they think won. After you vote you get to see who really won and a deeper analysis on the test. Just today she announced the Testing Awards, where they’re looking for A/B or multivariate tests with solidly conclusive results in different categories.

Avinash Kaushik is one of the judges for the contest. I highly encourage you to  subscribe if you have a history of testing. If not, is never too late to start testing.

Told you, page loading time impacts website performance

Get Elastic, a leading blog in the ecommerce world, posted a review on the impact of page loading times on shopper behavior. We posted an analysis a couple of days ago on the same topic, in case you missed it.

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