The Weekly Wild Web Digest

It’s a wild web out there, so here is what we’ve been able to capture and bring it out to share.

84% of users don’t click on display advertising

Seth Godin had one of those “I told you” moments when he read the study released by ComScore at the beginning of this month. Basically the study can be summarized, just like Seth does, to the fact that all the clicks on display banners on the internet come from only 16% of the users. The rest of the users don’t click on banners… at least not in US. Media Post reviewed the ComScore data and offered a deeper analysis of it.

Of course one question arises here? How much of this also applies for Pay per Click search advertising. How much of the search users click at least one text ad a month? I’d guess the percentage is much higher than in display advertising but it would still be interesting to find out. This way we would know how much visitors one would never reach because one doesn’t focus enough on Search Engine Optimization.