Who is Winning at the Game of Marketing? Email vs Social Media Stats

People have been arguing/debating over the value of these 2 for some time now.

Because of this constant debate, we decided to put some perspective into the argument. Let the numbers decide.

If you are a smart marketer, you will follow the data.

You can still try out new stuff before you have the data, it’s OK to experiment, but it’s even better to make sure you have overview over some of the most popular marketing channels out there.

Instead of choosing sides, we are going to provide you with some interesting statistics and let you decide which one is winning at the game of marketing: email or social media. Continue reading

Caution: Never Try These On Your Website

caution-signThe scenarios I am about to present to you are not like: kids, don’t try this at home! (which we both know that you look forward to if you get the opportunity).

The following scenarios can and will cause you a lot of damage from which it will be very difficult to recover. They took companies bankrupt, destroyed partnerships and got people fired. Continue reading

10 Free Benchmark Studies You Shouldn’t Miss

We praise benchmark studies when our businesses is performing better than the industry and we dismiss them when business performs not as good. We often consider them of little value but we hunt them down and look forward to the data they provide.

The truth is, we love to hate benchmarks.

A big red flag to be raised, though! Most often, benchmarks only show averages. Averages say nothing about the high or low performers. When you relate yourself to the average, you become average. Continue reading

5 company blogs to inspire your marketing strategy in 2013

sharingisinvestingSome companies prefer to use blogs to promote their own products while others invest resources to educate existing and potential customers.

Software companies have access to valuable data from their own customer base and when they decide to share it with their readers worldwide, everybody wins.

What’s in it for them? They grow their influence and customer base, while us, the readers, get educated and inspired, for free. It’s a win-win, no matter how you look at it. Continue reading