A/B Testing

We are huge fans of A/B Testing. The experiments we’ve seen implemented so far with PadiAct had some spectacular results. Improving your targeting campaigns is not guesswork anymore, it becomes science (and a little bit of art).  A/B testing allows you to test any of the following:

• incentives and messages to convince users to subscribe
• the way to interact with visitors (e.g. pop-up vs bottom sliding overlay)
• targeting rules as long as they refer to the same audience (e.g target visitors after 1 min vs after 2 min)
• what info you should ask from your visitors (e.g. email address vs email address + name)

There is no question about it on the fact that a/b testing is the ultimate feature for helping you increase subscription rates. We are already cooking case studies based on the power of this feature and we look forward to sharing it with you.

A/B testing is available to all PadiAct Pro accounts and above.

We’ve just rolled a couple of major updates to our products: PadiAct, our platform for generating more email leads by using behavioral targeting and PadiTrack, our conversion funnel tracking app.

PadiAct

We now provide the functionality of collecting email leads directly in your PadiAct account. The emails are stored encrypted on our servers and can be exported in a format that any provider of email marketing services will accept for import.

We are also happy to announce that we just added a new email service provider integration to our portfolio: Benchmark Email.

We have just released an update to our PadiTrack web app. As requested by many users, we have added more segmentation options. The conversion funnels can now be segmented as follows:

• by top referrer
• by top keywords
• by custom segments (including the default Google Analytics segments)
• by custom variables

You don’t need to do anything to have access to the new segmentation as they were activated to all accounts. Just login and start analyzing.