The newest version of PadiAct adds some long requested features, thus allowing you to:
- send targeted email leads directly to ExactTarget
- target by geolocation, based on the country of the visitor
- debug and test your targeting setup directly on your website
First let me say that we love the ExactTarget platform which proves to be a solid hub for any direct marketing activities. Just like their name implies, their mantra is all about targeting. It only came naturally to add PadiAct in the mix and make sure that the email leads that are added to your lists are already targeted. Continue reading
New to email marketing? Need to polish up or refresh your knowledge? We’ve put up a list of resources to get you started right away and on the right foot.
Email marketing is still one of the most successful channels for driving sales and conversions. In fact, we truly believe that the shortest road from visitor to customer is via email. Continue reading
I have invited Jordie van Rijn, a well known independent email marketing consultant at www.emailmonday.com, to do a quick round up of auto-responders.
Autoresponders are the first step towards automated email marketing, but also one of the least used tactics to increase ROI for email campaigns. Continue reading
On average, 64% of your website visitors will probably never want to subscribe to your email program. How about the remaining 36%? What would motivate them to share their email address with you?
It all started with a study we did last year on top online fashion retailers (it included names like GAP, Victoria Secret, Overstock, Timberland, etc.), study from which we got a glimpse on the incentives offered to visitors to subscribe to their email programs. Having that data available, we were really curious on how it matches the users reasons for subscribing. Continue reading
A very good friend of mine would say that segmentation is to email marketing like Pinky is to Brain (I know, my friends are way too geeky). Seriously now, segmentation is crucial for better results simply because it increases the relevancy of your messages by targeting groups of people with something in common.
Seriousness is also what Email Direct had in mind when they implemented their platform for email marketers and made segmentation on of their core features. They have 4 levels of segmentation and PadiAct just added the fifth.
After talking about how big shot ecommerce websites are capturing massive amounts of leads by asking for your email, it’s time to cover some basics: how to send personalized emails.
We will cover in this article 3 major email providers: MailChimp, AWeber and Campaign Monitor.
Each email provider has a great streamlined flow of sending email campaigns, but each has its particularities. So we need to cover how you can send email campaigns in each and one of them; so if you are not already using one of these email providers, maybe we can give you a hand to see how easy it is to send your campaigns overall.
Before we go deep into the tutorials, let us agree on why sending personalized emails is a good thing.
There are a lot of fantastic infographics out there these days, don’t you think? I found at least 30 great ones in the last week alone!
All of them are worth sharing, but today we’ll start with these 7 awesome eCommerce infographics on topics like loading time, design, experimenting, mobile versions, going viral, fans and advertising. Continue reading
Have you ever tried to optimize your website based on demographic data about your visitors? I haven’t. Yet. That’s why I decided to look into it. The first step: find out the demographic profile for your website visitors.
The good thing is that such data is accessible. The reliability depends on how it is calculated and the sample of traffic that each demographic data tool has access to. Where to start?
To get accurate demographics data you only need details about a sample of random visitors. The bigger and the more random the sample, the more accurate the data. Continue reading
I know you’re busy. We all are, these days. But there’s no need to panic, when time is short, all we need is a bit of help.
For instance, you might want to create a subscription form for your website, one that looks great on any computer or mobile device. But these things are such a drag sometimes, aren’t they? And the optimization will probably take a few good hours, which is practically forever in your busy schedule. Why not just download ours? Continue reading
I have good news and bad news. Which one do you want first?
OK, let’s assume you want the bad news first.
After reading a bunch of articles on the matter of scheduling email deliveries and checking out stats from all the big email providers like Aweber, Mailchimp, Get Response and other companies we integrated PadiAct with, I reached a STRONG CONCLUSION.
There’s no specific formula for the perfect delivery time of email campaigns.
That’s the bad news.
The good news is that there are a few patterns emerging from billions of emails sent, and we will talk about them in order to help you find the best time to deliver your emails.