Have you ever tried to optimize your website based on demographic data about your visitors? I haven’t. Yet. That’s why I decided to look into it. The first step: find out the demographic profile for your website visitors.
The good thing is that such data is accessible. The reliability depends on how it is calculated and the sample of traffic that each demographic data tool has access to. Where to start?
To get accurate demographics data you only need details about a sample of random visitors. The bigger and the more random the sample, the more accurate the data.
Demographic data by Google and/or Facebook
Yes, Google does provide demographic data for most of the websites out there, though you need to dig in for it little. You can get details about the localization and language of your visitors from your Google Analytics account:
