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Email Marketing

  • May 2012

7 great eCommerce infographics

There are a lot of fantastic infographics out there these days, don’t you think? I found at least 30 great ones in the last week alone!

All of them are worth sharing, but today we’ll start with these 7 awesome eCommerce infographics on topics like loading time, design, experimenting, mobile versions, going viral, fans and advertising.

1. Cut the loading time. (via KISSmetrics.)


  • May 2012

How to get demographic data for your online store

Have you ever tried to optimize your website based on demographic data about your visitors? I haven’t. Yet. That’s why I decided to look into it. The first step: find out the demographic profile for your website visitors.

The good thing is that such data is accessible. The reliability depends on how it is calculated and the sample of traffic that each demographic data tool has access to. Where to start?

To get accurate demographics data you only need details about a sample of random visitors. The bigger and the more random the sample, the more accurate the data.

Demographic data by Google and/or Facebook

Yes, Google does provide demographic data for most of the websites out there, though you need to dig in for it  little. You can get details about the localization and language of your visitors from your Google Analytics account:

  • May 2012

[Free] Responsive subscription form perfect for your mobile site

I know you’re busy. We all are, these days. But there’s no need to panic, when time is short, all we need is a bit of help.

For instance, you might want to create a subscription form for your website, one that looks great on any computer or mobile device. But these things are such a drag sometimes, aren’t they? And the optimization will probably take a few good hours, which is practically forever in your busy schedule. Why not just download ours?

When it’s the best time to send your emails?

I have good news and bad news. Which one do you want first?

OK, let’s assume you want the bad news first.

After reading a bunch of articles on the matter of scheduling email deliveries and checking out stats from all the big email providers like Aweber, Mailchimp, Get Response and other companies we integrated PadiAct with, I reached a STRONG CONCLUSION.

There’s no specific formula for the perfect delivery time of email campaigns.

That’s the bad news.

The good news is that there are a few patterns emerging from billions of emails sent, and we will talk about them in order to help you find the best time to deliver your emails.

  • April 2012

Even Google Analytics AB Test Their Email Campaigns!

Of course they do! It didn’t even cross our minds that they wouldn’t, but it’s always nice to see proof of such good marketing practices.

I run into these two versions of the same email quite by chance, and I’m glad I did. Even though there is no way to find out which variant performed better, nor if the AB test was more complex than this, there is still a lot to learn from the two versions.

Click on image to view full email


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