With the dawn of the new school year, it must be about time for the annual death toll of email marketing. Between social media and mobile marketing, some people will tell you that email no longer gets a look in. The average inbox gets hundreds more emails every month than it did just a few years ago, making it more and more difficult to get heard over all that noise. Continue reading
When an existing subscriber subscribes to your email lists again, what does it mean to you: a new conversion or just another duplicate email address? Your answer depends on the email marketing strategy you’ve chosen for your business. But no matter what, you’ll want to make sure you don’t miss out on valid new subscribers and neither get too annoying to current ones.
One of the first questions we often get from new clients here at PadiAct is:
How can I avoid inviting an existing subscriber to subscribe?
There are multiple ways of approaching this concern, depending on some details regarding the existing subscriber, specific to your strategy.
Allow me to walk you through the 3 of the most common scenarios we’ve seen here at PadiAct and in return I’ll share with you the recommended targeting rules recipes you can use for best results.
The best way to improve your email marketing is to ask an expert what works and what doesn’t. He has years of experience ahead of you, so he has the prerequisites to give you good advice.
To find out what are some of the best strategies to tackle email marketing, we turned to the experts who are deeply involved with the game of email, and picked their brains with a few questions about what works and what doesn’t.
Professionals achieve expert status because they learn the hard way: testing, continuous improvement, testing again, taking risks, comparing notes with other professionals, and shipping campaigns no matter what.
Everyone wants a piece of the pie that it’s called Valentine’s Day.
With men expected to spend more than $130 on average and women to spend on average at least $50, online marketers are dying to get a share of a period that topped 18.6 billion dollars in 2013.
But wait, there’s more…
In 2011 the online sales reached 2.65 billion dollars. So yeah, we have the premises to achieve incredible results, and because email it’s still the best channel to drive sales, we need to take email marketing seriously.
But for that we need to come up with some smart email subject lines to get our emails opened.
According to US National Retail Federation, in 2012 alone people were willing to spend on average $126.03 on Valentine’s Day for their significant other.
In 2013, the spend went up to $130.97, so the total spend related to Valentine’s Day in the US was estimated at 18.6 billion dollars. In 2012 it was 17.6 billion dollars.
Just like Christmas, Valentine’s Day is a holiday celebrated by pretty much everyone nowadays. Actually, it isn’t just an american tradition anymore, countries all over the world are celebrating Valentine’s Day, and businesses are looking to leverage this.
As always, email marketing is probably one of your best bets to capitalize on people’s willingness to spend money on Valentine’s Day.
Add some creative advertising and some engaging social media content to the mix and you got yourself a winning strategy.
Strategy: this article will help you out with that.
Here at PadiAct we are committed to growing your email leads & subscribers lists.
This is what we know best, this is what we do for hundreds of online businesses.
This is a guest post from our friends over from Active Campaign.
Imagine you have just finished going through the process of setting up your Padiact subscription form.
There is 100% confidence you can boost your contact list dramatically by having the tools in place to capture data at exactly the right moment.
This is great! But what now?
When it comes to sending a message to a client base with hundreds of thousands of emails, even the most experienced marketers are bound to lose a heartbeat.
Did I do everything OK? Did I include all the required information? Is this the right email list? Too many email campaigns go wrong by pressing the send button too soon without answering a few questions first. Continue reading
The journey from visitor to customer
KISSmetrics – one of the best web analytics platforms out there
Use targeting and segmentation to convert as many visitors into email subscribers. Implement a top notch email marketing campaign based on a mix of autoresponders and regular newsletters to engage subscribers.
300% increase in email subscription from day one
The newest version of PadiAct adds some long requested features, thus allowing you to:
- send targeted email leads directly to ExactTarget
- target by geolocation, based on the country of the visitor
- debug and test your targeting setup directly on your website
First let me say that we love the ExactTarget platform which proves to be a solid hub for any direct marketing activities. Just like their name implies, their mantra is all about targeting. It only came naturally to add PadiAct in the mix and make sure that the email leads that are added to your lists are already targeted. Continue reading