How to Handle Existing Subscribers in Your Email Leads Collecting Strategies

When an existing subscriber subscribes to your email lists again, what does it mean to you: a new conversion or just another duplicate email address? Your answer depends on the email marketing strategy you’ve chosen for your business. But no matter what, you’ll want to make sure you don’t miss out on valid new subscribers and neither get too annoying to current ones.

One of the first questions we often get from new clients here at PadiAct is:

How can I avoid inviting an existing subscriber to subscribe?

There are multiple ways of approaching this concern, depending on some details regarding the existing subscriber, specific to your strategy.

Allow me to walk you through the 3 of the most common scenarios we’ve seen here at PadiAct and in return I’ll share with you the recommended targeting rules recipes you can use for best results.

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“What Would be Worse than Launching C**p?” – Compell.dk on Email Marketing

Contributors:

The best way to improve your email marketing is to ask an expert what works and what doesn’t. He has years of experience ahead of you, so he has the prerequisites to give you good advice.

To find out what are some of the best strategies to tackle email marketing, we turned to the experts who are deeply involved with the game of email, and picked their brains with a few questions about what works and what doesn’t.

Professionals achieve expert status because they learn the hard way: testing, continuous improvement, testing again, taking risks, comparing notes with other professionals, and shipping campaigns no matter what.

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How to Increase Your Open Rates on Valentine’s Day

Everyone wants a piece of the pie that it’s called Valentine’s Day.

With men expected to spend more than $130 on average and women to spend on average at least $50, online marketers are dying to get a share of a period that topped 18.6 billion dollars in 2013.

But wait, there’s more…

In 2011 the online sales reached 2.65 billion dollars. So yeah, we have the premises to achieve incredible results, and because email it’s still the best channel to drive sales, we need to take email marketing seriously.

But for that we need to come up with some smart email subject lines to get our emails opened.

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The Ultimate Guide to Email Marketing on Valentine’s Day

According to US National Retail Federation, in 2012 alone people were willing to spend on average $126.03 on Valentine’s Day for their significant other.

In 2013, the spend went up to $130.97, so the total spend related to Valentine’s Day in the US was estimated at 18.6 billion dollars. In 2012 it was 17.6 billion dollars.

Just like Christmas, Valentine’s Day is a holiday celebrated by pretty much everyone nowadays. Actually, it isn’t just an american tradition anymore, countries all over the world are celebrating Valentine’s Day, and businesses are looking to leverage this.

As always, email marketing is  probably one of your best bets to capitalize on people’s willingness to spend money on Valentine’s Day.

Add some creative advertising and some engaging social media content to the mix and you got yourself a winning strategy.

Opportunity: checked.

Strategy: this article will help you out with that.

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[Case Study] The KISSmetrics Checklist to Email Marketing

The journey from visitor to customer

Customer:
KISSmetrics – one of the best web analytics platforms out there

Used tools:
PadiAct – a platform that converts visitors to email leads
AWeber – the email service provider of choice for major blogs and web publishers

Objective:
Use targeting and segmentation to convert as many visitors into email subscribers. Implement a top notch email marketing campaign based on a mix of autoresponders and regular newsletters to engage subscribers.

Results:
300% increase in email subscription from day one
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[PadiAct Tutorial] Increase ExactTarget email lists with the help of segmentation and geolocation targeting

PadiAct product update
PadiAct integrates ExactTarget, adds geolocation and targeting rules tester

The newest version of PadiAct adds some long requested features, thus allowing you to:

  • send targeted email leads directly to ExactTarget
  • target by geolocation, based on the country of the visitor
  • debug and test your targeting setup directly on your website

First let me say that we love the ExactTarget platform which proves to be a solid hub for any direct marketing activities. Just like their name implies, their mantra is all about targeting. It only came naturally to add PadiAct in the mix and make sure that the email leads that are added to your lists are already targeted. Continue reading