Archive for the ‘Conversion Rate’ Category
Page Loading Time affects Conversions
No matter how you look at it, the following thing will never, never be a good thing for your conversions: long page loading times. Why is this thing special? Well, it ain’t that easy to track it using the usual web analytics software, so most people tend to neglect it.
Watching Websites published a couple of days ago “a proof that speeding websites improves conversions” and not only. Their research is very interesting especially cause it shows the impact of optimization of page loading times on different metrics. I found Bounce Rate to be the most interesting, as I’ve seen many times people leaving websites because it took long times for them to fully load.
I totally confirm the findings of the guys from Watching Websites. With the page loading optimization process we’ve worked with, I’ve seen improvements in conversion rates between 0.4% and 1%. Translated in revenue, the best results we’ve got was an increase of up to 10 000 $.
Google Analytics, MailChimp and a little bit of magic
We have boosted the number of email subscribers from 2 or 3 a day to 30 in average, gaining more than 1200 double opt-in email subscribers in a little bit more than a month.
We are talking about subscribers to a daily newsletter with financial information. No impact whatsoever in the un-subscribed rate.
Starting with Google Analytics
It all started with the client saying that all their campaigns of increasing the number of newsletter subscribers only got them volumes but low quality which meant a negative ROI at the end of the month (really high delivery costs and very low open rate).
The subscribers that were gained naturally (not a result of a special campaign) were of really good quality: their behavior on the website was way above average.