A while ago we asked PadiTrack users how we should improve the product.
The majority answered that we should add more steps to the funnels in PadiTrack, and we are glad to announce that you will soon be able to configure unlimited steps when you set up the funnels. Continue reading
When it comes to design, some say the best way is to keep it simple. But remember that we’re not talking about fashion and make-up, so that statement can be a bit ambiguous.
Nowadays, a web designer has two important cards up his sleeve in order to build a great website Continue reading
Last week we had the opportunity to talk to Gregorry Ciotti, marketing strategist at Help Scout, and Sabina Idler, community manager, technical writer & UXer at Usabilla, about going beyond AB testing with your optimization strategy. Continue reading
What data would help you make your blog better? It sure isn’t the number of pageviews!
The old Google Analytics and most other tools as well, focus on tracking pageviews. The new Universal Analytics from Google allows you to define what is important for you and track it. Continue reading
Is my conversion rate good enough? How high can I expect it to get?
I often get asked these questions. In the past I used to give a complicated answer that started with: It depends. It did not really answer the question and it did not satisfy the person who asked.
These days, I ask for a 5 minute access to their Google Analytics account and right there, on the spot, I give them a Yes or No answer. Continue reading
Can websites really be optimized with the data available now in Google Analytics? The answer is yes, but it takes a lot of effort. Fear not: data layers, tag managers and tones of free tutorials are here to help and make it much easier for you.
Advanced implementations might look a little scary, especially if you consider yourself a non-technical person, but put some patience in it. You can always ask a colleague who is comfortable with tracking codes to explain the technical parts. Continue reading
We often ask ourselves: who are our shoppers?
While you can get demographic data about your shoppers from your own database, there is very little you can find in there about retention, intent and behavior before the purchase. Here is where Google Analytics comes into play and does a very good job, too. Continue reading
Tell me you’ve never felt the adrenaline rush of pushing the Send button for an email campaign! What’s the first thing you do after you click the magical Send button? I, for one, go to reports and look at opens, clicks, bounces and refresh the reports page to get some real time data.
We look at all those metrics and we hope they have an impact on revenue and ROI. The truth is that we have no idea what happens after a user clicks on a link inside the email. Not in real time, at least.
Google Analytics just announced profiled real time analytics data. Let me translate that: real time email marketing reports included. Continue reading
A setup that, when done right, would meet the expectations of your leads, existing customers and increase their value.
By consuming a lot of time and money, you have managed to collect thousands of leads, follow up on them, sending them marketing messages and continuously update them about your products.
However, when you draw the line, the number of un-subscribers is on the rise, some of your customers left, sales are more or less the same and your sales team gets frustrated and believe that the email leads you collected are not worth a penny.
While we are not under the new law jurisdiction (yet!), we will oblige to it. We are just going to wait a little to see how UK companies are dealing with it.
The law came in effect as of today, so I did a tour of major UK websites to see the methods they implemented to deal with the notorious cookie law.