A setup that, when done right, would meet the expectations of your leads, existing customers and increase their value.
By consuming a lot of time and money, you have managed to collect thousands of leads, follow up on them, sending them marketing messages and continuously update them about your products.
However, when you draw the line, the number of un-subscribers is on the rise, some of your customers left, sales are more or less the same and your sales team gets frustrated and believe that the email leads you collected are not worth a penny.
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