When an existing subscriber subscribes to your email lists again, what does it mean to you: a new conversion or just another duplicate email address? Your answer depends on the email marketing strategy you’ve chosen for your business. But no matter what, you’ll want to make sure you don’t miss out on valid new subscribers and neither get too annoying to current ones.
One of the first questions we often get from new clients here at PadiAct is:
How can I avoid inviting an existing subscriber to subscribe?
There are multiple ways of approaching this concern, depending on some details regarding the existing subscriber, specific to your strategy.
Allow me to walk you through the 3 of the most common scenarios we’ve seen here at PadiAct and in return I’ll share with you the recommended targeting rules recipes you can use for best results.