About Claudiu Murariu

Product manager for PadiAct.

The Ultimate Guide to Email Marketing on Valentine’s Day

According to US National Retail Federation, in 2012 alone people were willing to spend on average $126.03 on Valentine’s Day for their significant other.

In 2013, the spend went up to $130.97, so the total spend related to Valentine’s Day in the US was estimated at 18.6 billion dollars. In 2012 it was 17.6 billion dollars.

Just like Christmas, Valentine’s Day is a holiday celebrated by pretty much everyone nowadays. Actually, it isn’t just an american tradition anymore, countries all over the world are celebrating Valentine’s Day, and businesses are looking to leverage this.

As always, email marketing is  probably one of your best bets to capitalize on people’s willingness to spend money on Valentine’s Day.

Add some creative advertising and some engaging social media content to the mix and you got yourself a winning strategy.

Opportunity: checked.

Strategy: this article will help you out with that.

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Go beyond random AB Testing with the help of Psychology and User Testing


AB Testing is awesome. It’s scientific, it’s easy to understand and explain and most of the times it has a very clear result. However it’s not the only way to optimize a website.

In fact, AB testing random things on your website will only get you random results. Adding some structure and research to your testing strategy will pay off big time. I have seen many optimization strategies that start with the AB test when in fact they should end with it. Continue reading

4 ways storytelling can help you master your conversions

Storytelling is a powerful form of communication for driving action. It is an amazing weapon used in marketing, art and entertainment: a great story hooks people and engages them.

I am always amazed how some companies are great at telling stories to their audience and suck at using stories internally, within the organization. Internal communication is mostly based on reports, numbers, charts and most of the times the context is missing. Continue reading

[Case Study] The KISSmetrics Checklist to Email Marketing

The journey from visitor to customer

KISSmetrics – one of the best web analytics platforms out there

Used tools:
PadiAct – a platform that converts visitors to email leads
AWeber – the email service provider of choice for major blogs and web publishers

Use targeting and segmentation to convert as many visitors into email subscribers. Implement a top notch email marketing campaign based on a mix of autoresponders and regular newsletters to engage subscribers.

300% increase in email subscription from day one
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