Here are 4 facts on email marketing.
- The vast majority of online sales companies still use transactional emails as part of their marketing efforts.
- Email marketing campaigns have open rates of up to 40-50% and click rates of around 10-20%.
- Email marketing campaigns are here to stay.
- The more people get used to online marketing campaigns, the cleverer you have to be with the content and timing of your emails sent to the clients.
So… Just between us…
Have you ever conducted an email marketing campaign that didn’t have the desired results and kept wondering what went wrong?
With the dawn of the new school year, it must be about time for the annual death toll of email marketing. Between social media and mobile marketing, some people will tell you that email no longer gets a look in. The average inbox gets hundreds more emails every month than it did just a few years ago, making it more and more difficult to get heard over all that noise. Continue reading
According to US National Retail Federation, in 2012 alone people were willing to spend on average $126.03 on Valentine’s Day for their significant other.
In 2013, the spend went up to $130.97, so the total spend related to Valentine’s Day in the US was estimated at 18.6 billion dollars. In 2012 it was 17.6 billion dollars.
Just like Christmas, Valentine’s Day is a holiday celebrated by pretty much everyone nowadays. Actually, it isn’t just an american tradition anymore, countries all over the world are celebrating Valentine’s Day, and businesses are looking to leverage this.
As always, email marketing is probably one of your best bets to capitalize on people’s willingness to spend money on Valentine’s Day.
Add some creative advertising and some engaging social media content to the mix and you got yourself a winning strategy.
Strategy: this article will help you out with that.
When it comes to design, some say the best way is to keep it simple. But remember that we’re not talking about fashion and make-up, so that statement can be a bit ambiguous.
Nowadays, a web designer has two important cards up his sleeve in order to build a great website Continue reading
When it comes to sending a message to a client base with hundreds of thousands of emails, even the most experienced marketers are bound to lose a heartbeat.
Did I do everything OK? Did I include all the required information? Is this the right email list? Too many email campaigns go wrong by pressing the send button too soon without answering a few questions first. Continue reading
Believe it or not, a few years ago (eons in internet time), Search Engine Optimization was all about optimizing for profit. Back then, most companies built websites just because everyone had one, Google Analytics did not exist and managers did not know what SEO stands for. Can you imagine or remember? Continue reading
Last week we had the opportunity to talk to Gregorry Ciotti, marketing strategist at Help Scout, and Sabina Idler, community manager, technical writer & UXer at Usabilla, about going beyond AB testing with your optimization strategy. Continue reading
AB Testing is awesome. It’s scientific, it’s easy to understand and explain and most of the times it has a very clear result. However it’s not the only way to optimize a website.
In fact, AB testing random things on your website will only get you random results. Adding some structure and research to your testing strategy will pay off big time. I have seen many optimization strategies that start with the AB test when in fact they should end with it. Continue reading
Storytelling is a powerful form of communication for driving action. It is an amazing weapon used in marketing, art and entertainment: a great story hooks people and engages them.
I am always amazed how some companies are great at telling stories to their audience and suck at using stories internally, within the organization. Internal communication is mostly based on reports, numbers, charts and most of the times the context is missing. Continue reading
What data would help you make your blog better? It sure isn’t the number of pageviews!
The old Google Analytics and most other tools as well, focus on tracking pageviews. The new Universal Analytics from Google allows you to define what is important for you and track it. Continue reading