Comments on: The anatomy of a web analytics decision http://padicode.com/blog/analytics/web-analytics-decisions/ Just another WordPress weblog Thu, 19 Aug 2010 11:00:13 +0000 hourly 1 http://wordpress.org/?v=abc By: Video Characterhttp://padicode.com/blog/analytics/web-analytics-decisions/comment-page-1/#comment-283 Video Character Fri, 21 May 2010 07:22:21 +0000 http://padicode.com/blog/?p=369#comment-283 We really should measure everything correctly so that your OMG moment for firing everybody, won't happen to us lol. Double checking and using other sources for analytics/metrics will make a difference so that we can be sure of our next step. I totally agree with Claudiu that a list of "embarrassing web analytics moments" will be very fun to read. We really should measure everything correctly so that your OMG moment for firing everybody, won’t happen to us lol. Double checking and using other sources for analytics/metrics will make a difference so that we can be sure of our next step. I totally agree with Claudiu that a list of “embarrassing web analytics moments” will be very fun to read.

]]> By: Claudiuhttp://padicode.com/blog/analytics/web-analytics-decisions/comment-page-1/#comment-188 Claudiu Mon, 01 Mar 2010 18:08:06 +0000 http://padicode.com/blog/?p=369#comment-188 Hi Tim and thanks for your message.Big spikes are always great. I got immune to them now :). When I see them (without expecting them), the first question I ask is: What the hell went wrong with the analytics tool this time? Only when I discover that everything is ok with the tracking I start to be excited :)I wonder if there is a list of "embarrassing web analytics moments". It would be a great geek fun to read. :) Hi Tim and thanks for your message.

Big spikes are always great. I got immune to them now :) . When I see them (without expecting them), the first question I ask is: What the hell went wrong with the analytics tool this time? Only when I discover that everything is ok with the tracking I start to be excited :)

I wonder if there is a list of “embarrassing web analytics moments”. It would be a great geek fun to read. :)

]]> By: Tim Wilsonhttp://padicode.com/blog/analytics/web-analytics-decisions/comment-page-1/#comment-187 Tim Wilson Mon, 01 Mar 2010 17:34:24 +0000 http://padicode.com/blog/?p=369#comment-187 Great list! I'll never forget the time that an "empowered" business user pulled some data from our web analytics tool, saw a big spike, and immediately attributed it to a minor SEO tweak that he'd made. AFTER he'd announced this to various VPs and directors, he swung by my cube to tell me about. I confirmed that the data was "correct" (in that it was what was being reported by the tool), but I expressed skepticism over the information. I did some digging and found out that a performance-testing vendor had been given a handful of URLs to use for their demo...and their hits to those pages weren't being filtered out by our web analytics tool.I always preach, "If it looks too good to be true, question the data rigorously before shouting from the rooftops." Great list! I’ll never forget the time that an “empowered” business user pulled some data from our web analytics tool, saw a big spike, and immediately attributed it to a minor SEO tweak that he’d made. AFTER he’d announced this to various VPs and directors, he swung by my cube to tell me about. I confirmed that the data was “correct” (in that it was what was being reported by the tool), but I expressed skepticism over the information. I did some digging and found out that a performance-testing vendor had been given a handful of URLs to use for their demo…and their hits to those pages weren’t being filtered out by our web analytics tool.

I always preach, “If it looks too good to be true, question the data rigorously before shouting from the rooftops.”

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