A 3-step holistic approach by Infusionsoft for converting visitors – into leads – into customers

Chapters:
Article written by Claudiu Murariu

A setup that, when done right, would meet the expectations of your leads, existing customers and increase their value.

By consuming a lot of time and money, you have managed to collect thousands of leads, follow up on them, sending them marketing messages and continuously update them about your products.

However, when you draw the line, the number of un-subscribers is on the rise, some of your customers left, sales are more or less the same and your sales team gets frustrated and believe that the email leads you collected are not worth a penny.

It’s fair to say that the relationship (yes, relationship) between a subscriber and you is a complex matter, going way beyond than just receiving a newsletter. We always think that when somebody opts in to your campaigns, it matters a lot how you get to meet their expectations

By using Infusionsoft, one of the email marketing that we have integrated lately, we’re going to share with you 3 step wizard to what we call an holistic approach to converting visitors – into leads – into customers, a setup that, when done right, would meet the expectations of your leads, existing customers and increase their value:

Step 1: Treat a visitor as an email lead even before he becomes one

Infusionsoft does a great job on managing email leads through their Marketing and CRM platform. To include visitors in this image as well, all you need to do is to create a path that allows them to get easily added to your Infusionsoft platform as email leads.

By integrating Infusionsoft with PadiAct you can use behavioral targeting to get the contact details from those visitors who you believe that are most likely to give them to you.

By using real time intent targeting you get to maximize the number of visitors who subscribe and even turn them into different buckets of leads that won’t start from scratch once they get into your Infusionsoft account.

Step2: Map campaigns and drive subscribers through funnels

You must be familiar with conversion funnels, right? But is it enough to understand the subscriber behavior? Using Infusionsoft, once you have the email address of a visitor, you are not only able to monitor his steps through a funnel, but can also help him to get through all the steps. Now that’s what I call a real optimization.

By mapping out your marketing and sales process from start to finish, including emails, landing pages, Infusionsoft can create campaigns that run automatically so you always know the status of an email lead with which your sales teams can interact at any point.

Step 3: Real time targeting and segmentation

Once a person subscribes, that means he gives you permission. However, I would argue that he is aware or trusts that you will make the best of your relationship and guide him along the way.

That’s why sending the right message to a subscriber, in the moment you know it can be valuable to him, can only be a win-win solution.

Email leads are far more than just subscribers. Their behavior, intent, interaction and history get them from being part of a segment of traffic to an individual you are about to do business with. Treat them as such at every step on the way.

Are you an Infusionsoft customer? How do you manage your email leads? Share with us, and we’re happy to share some insights

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