Tuesday, 1 December, 2009

EpikOne Rocks, analytics style

epikoneI don’t know about you, but when it comes for really useful web analytics information, there aren’t that many places on the web you can find it on. EpikOne is one of the exceptions. Just let’s get it straight from the beginning: we are not affiliated in any way with these guys, we’ve never met them, though we wish one day we will. When I write this they don’t even know about this blog post.

This is not a paid post. We just think they are awesome and here is why:

They have one of the best Google Analytics blog on the web

It’s called Analytics Talk. Not just talk but great technical talk. From the easiest to the most difficult to implement features in Google Analytics, they are thoroughly explained, even non technical people understand them.

If Avinash Kaushik is a great mentor for how to think things, these guys are a great resource on how to implement them. I’d go so far away as even to say that I would not be surprised to see that even Avinash asks them for advices when it is about geeky technical stuff (like RegEX and alikes :) )

Don’t believe me? Check their last blogpost on new Google Analytics goals. I highly recommend to subscribe to their blog RSS, and even more, to check out their twitter profile as well.

They have great tools they share free to the world

At PadiCode there are 2 tools we regularly use from EpikOne. One is the geeky RegEX tool they have built and shared. It really makes our job easier. The tool does nothing more than to mimick the Regular Expression behavior of Urchin 5 Software and Google Analytics Filters. No more filter guess work for us. :)

The second tool we use intensively is the SiteScan, a free Google Analytics diagnostic tool. Lets you know if you have installed correctly Google Analytics on your website. Just put the domain URL in their tool and most of the times in under 24 hours you’ll get a report on how many pages you’ve missed to tag and if you have any errors. Believe me, there always are.

Another tool I know has got good reviews is Analytics View. It is said to connect to your Google Analytics Report and take out the best out of it by creating customized reports based on your needs. We haven’t experienced it, but if you did please leave a comment bellow and tell us how it works.

Great Google Analytics free support

For a very long time Justin Cutroni, now director and web analyst at EpikOne, offered great free support on the Google Analytics help group. I guess now the clients must take away most of his time and his colleagues so it is understandable his absence lately. he still shares though great information on the Web Analytics Association yahoo group.

We need to hand it down to these guys: They’ve done a great job from which the web analytics industry had a lot to benefit. So here comes our big Thank You, EpikOne.

Article Categories: Analytics

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