Recent Articles
- The most misleading report in Google Analytics
- A web analyst’s technical checklist for (re)launching a website
- Reading Virtual Minds – mind blowing book review
- The power of user recency
- When to use custom variables in Google Analytics
Article Categories
- A/B & Multivariate Testing (1)
- Analytics (21)
- Behavioral Targeting (5)
- Conversion Rate (2)
- PadiAct Update (1)
- Strategy (2)
- Weekly Wild Web Digests (1)
- WordPress (1)
Web Analytics Ninjas
- Avinash Kaushik known for: "Web Analytics, an hour a day"
- Bryan Eisenberg known for: "Always be Testing"
- Eric Peterson known for: "The Coming Revolution in Web Analytics"
- The Epik One Team known for "How to Google Analytics"
- The Luna Metrics Team known for "How to hack Google Analytics"
- Stephane Hamel known for "WASP - Web Analytics Solution Profiler"




About Us
We believe in offering a better experience to your website visitors. Happy visitors are more likely to become customers.
What we are building?
PadiCode brings you accessible behavioral targeting solutions. Our software products help you to offer personalized web experiences to different segments of your audience. Your visitors are not the same and they should be treated as such.
Think of it as a way to target different segments of your online audience with specific messages or call to actions.
How accessible is it?
We leverage on the power of cloud-computing, open source and, most importantly, the Open API movement. That’s why, when it comes to accessibility, we believe that it should take less than 30 minutes to setup a behavioral targeting campaign for any website out there.
We also believe that the power of behavioral targeting should stay in the hands of marketing or business intelligence departments. No special development needs are required to deploy the campaigns.
Who & where?
PadiCode is based in Europe and it is run by a team of web analysts, developers and entrepreneurs that are passionate about helping businesses better target their online audience.
What does PadiCode mean?
Padi means “rice plant” in Malay language. We adopt the name because we embrace the philosophy of rice plant in South East Asia that says “The taller the rice plant grows, the lower it bends”… being humble and modest in getting knowledge and pursuit of excellency.
Padicode believes in the power of social enterprises in changing the world and will use its strategy to contribute to this in any possible way.