Go beyond random AB Testing with the help of Psychology and User Testing

Contributors:

AB Testing is awesome. It’s scientific, it’s easy to understand and explain and most of the times it has a very clear result. However it’s not the only way to optimize a website.

In fact, AB testing random things on your website will only get you random results. Adding some structure and research to your testing strategy will pay off big time. I have seen many optimization strategies that start with the AB test when in fact they should end with it. Continue reading

4 ways storytelling can help you master your conversions

Storytelling is a powerful form of communication for driving action. It is an amazing weapon used in marketing, art and entertainment: a great story hooks people and engages them.

I am always amazed how some companies are great at telling stories to their audience and suck at using stories internally, within the organization. Internal communication is mostly based on reports, numbers, charts and most of the times the context is missing. Continue reading

[Case Study] The KISSmetrics Checklist to Email Marketing

The journey from visitor to customer

Customer:
KISSmetrics – one of the best web analytics platforms out there

Used tools:
PadiAct – a platform that converts visitors to email leads
AWeber – the email service provider of choice for major blogs and web publishers

Objective:
Use targeting and segmentation to convert as many visitors into email subscribers. Implement a top notch email marketing campaign based on a mix of autoresponders and regular newsletters to engage subscribers.

Results:
300% increase in email subscription from day one
Continue reading

[PadiAct Tutorial] Increase ExactTarget email lists with the help of segmentation and geolocation targeting

PadiAct product update
PadiAct integrates ExactTarget, adds geolocation and targeting rules tester

The newest version of PadiAct adds some long requested features, thus allowing you to:

  • send targeted email leads directly to ExactTarget
  • target by geolocation, based on the country of the visitor
  • debug and test your targeting setup directly on your website

First let me say that we love the ExactTarget platform which proves to be a solid hub for any direct marketing activities. Just like their name implies, their mantra is all about targeting. It only came naturally to add PadiAct in the mix and make sure that the email leads that are added to your lists are already targeted. Continue reading