Here are 4 facts on email marketing.
- The vast majority of online sales companies still use transactional emails as part of their marketing efforts.
- Email marketing campaigns have open rates of up to 40-50% and click rates of around 10-20%.
- Email marketing campaigns are here to stay.
- The more people get used to online marketing campaigns, the cleverer you have to be with the content and timing of your emails sent to the clients.
So… Just between us…
Have you ever conducted an email marketing campaign that didn’t have the desired results and kept wondering what went wrong?
With the dawn of the new school year, it must be about time for the annual death toll of email marketing. Between social media and mobile marketing, some people will tell you that email no longer gets a look in. The average inbox gets hundreds more emails every month than it did just a few years ago, making it more and more difficult to get heard over all that noise. Continue reading
When an existing subscriber subscribes to your email lists again, what does it mean to you: a new conversion or just another duplicate email address? Your answer depends on the email marketing strategy you’ve chosen for your business. But no matter what, you’ll want to make sure you don’t miss out on valid new subscribers and neither get too annoying to current ones.
One of the first questions we often get from new clients here at PadiAct is:
How can I avoid inviting an existing subscriber to subscribe?
There are multiple ways of approaching this concern, depending on some details regarding the existing subscriber, specific to your strategy.
Allow me to walk you through the 3 of the most common scenarios we’ve seen here at PadiAct and in return I’ll share with you the recommended targeting rules recipes you can use for best results.
The best way to improve your email marketing is to ask an expert what works and what doesn’t. He has years of experience ahead of you, so he has the prerequisites to give you good advice.
To find out what are some of the best strategies to tackle email marketing, we turned to the experts who are deeply involved with the game of email, and picked their brains with a few questions about what works and what doesn’t.
Professionals achieve expert status because they learn the hard way: testing, continuous improvement, testing again, taking risks, comparing notes with other professionals, and shipping campaigns no matter what.
A few months ago we managed to reach a very important milestone in journey to make PadiAct the best email lead generation tool for all platforms and businesses of all sizes.
That mark represents collecting 3 million leads for our users.
We were extremely happy to hit the mark at the start of the 2014, and this year we hope we can quadruple the amount of leads we collect for our users.
We have a live counter on PadiAct’s homepage, you can check it out if you are curious.
Because we love numbers and we find beauty in data and statistics, we are starting a series of articles called: “What we learned from 3 million leads we collected”.
We hope by sharing more of our stats & data, we can help business from all over the world attract more qualitative leads.
In this series we have a look at how we managed to collect 3 million leads, what proved to be successful, what works and what doesn’t. Continue reading
People have been arguing/debating over the value of these 2 for some time now.
Because of this constant debate, we decided to put some perspective into the argument. Let the numbers decide.
If you are a smart marketer, you will follow the data.
You can still try out new stuff before you have the data, it’s OK to experiment, but it’s even better to make sure you have overview over some of the most popular marketing channels out there.
Instead of choosing sides, we are going to provide you with some interesting statistics and let you decide which one is winning at the game of marketing: email or social media. Continue reading
Oh, Valentine’s Day!
One of the finest days of the year, a day when ecommerce businesses can drive some serious revenue.
If you are on the hunt for some fresh ecommerce marketing ideas or you just need some inspiration for your Valentine’s Day Marketing campaign, you came to the right place.
Everyone wants a piece of the pie that it’s called Valentine’s Day.
With men expected to spend more than $130 on average and women to spend on average at least $50, online marketers are dying to get a share of a period that topped 18.6 billion dollars in 2013.
But wait, there’s more…
In 2011 the online sales reached 2.65 billion dollars. So yeah, we have the premises to achieve incredible results, and because email it’s still the best channel to drive sales, we need to take email marketing seriously.
But for that we need to come up with some smart email subject lines to get our emails opened.
According to US National Retail Federation, in 2012 alone people were willing to spend on average $126.03 on Valentine’s Day for their significant other.
In 2013, the spend went up to $130.97, so the total spend related to Valentine’s Day in the US was estimated at 18.6 billion dollars. In 2012 it was 17.6 billion dollars.
Just like Christmas, Valentine’s Day is a holiday celebrated by pretty much everyone nowadays. Actually, it isn’t just an american tradition anymore, countries all over the world are celebrating Valentine’s Day, and businesses are looking to leverage this.
As always, email marketing is probably one of your best bets to capitalize on people’s willingness to spend money on Valentine’s Day.
Add some creative advertising and some engaging social media content to the mix and you got yourself a winning strategy.
Strategy: this article will help you out with that.
Here at PadiAct we are committed to growing your email leads & subscribers lists.
This is what we know best, this is what we do for hundreds of online businesses.