When it comes to design, some say the best way is to keep it simple. But remember that we’re not talking about fashion and make-up, so that statement can be a bit ambiguous.
Nowadays, a web designer has two important cards up his sleeve in order to build a great website Continue reading
When it comes to sending a message to a client base with hundreds of thousands of emails, even the most experienced marketers are bound to lose a heartbeat.
Did I do everything OK? Did I include all the required information? Is this the right email list? Too many email campaigns go wrong by pressing the send button too soon without answering a few questions first. Continue reading
Believe it or not, a few years ago (eons in internet time), Search Engine Optimization was all about optimizing for profit. Back then, most companies built websites just because everyone had one, Google Analytics did not exist and managers did not know what SEO stands for. Can you imagine or remember? Continue reading
Last week we had the opportunity to talk to Gregorry Ciotti, marketing strategist at Help Scout, and Sabina Idler, community manager, technical writer & UXer at Usabilla, about going beyond AB testing with your optimization strategy. Continue reading
AB Testing is awesome. It’s scientific, it’s easy to understand and explain and most of the times it has a very clear result. However it’s not the only way to optimize a website.
In fact, AB testing random things on your website will only get you random results. Adding some structure and research to your testing strategy will pay off big time. I have seen many optimization strategies that start with the AB test when in fact they should end with it. Continue reading
Storytelling is a powerful form of communication for driving action. It is an amazing weapon used in marketing, art and entertainment: a great story hooks people and engages them.
I am always amazed how some companies are great at telling stories to their audience and suck at using stories internally, within the organization. Internal communication is mostly based on reports, numbers, charts and most of the times the context is missing. Continue reading
What data would help you make your blog better? It sure isn’t the number of pageviews!
The old Google Analytics and most other tools as well, focus on tracking pageviews. The new Universal Analytics from Google allows you to define what is important for you and track it. Continue reading
The journey from visitor to customer
KISSmetrics – one of the best web analytics platforms out there
PadiAct – a platform that converts visitors to email leads
AWeber – the email service provider of choice for major blogs and web publishers
Use targeting and segmentation to convert as many visitors into email subscribers. Implement a top notch email marketing campaign based on a mix of autoresponders and regular newsletters to engage subscribers.
300% increase in email subscription from day one
Most surveys are boring and bring very little value to the people who fill them. At worst, they sound like methods to get free data to help optimize and increase revenue with no consideration for the time of the people who fill them up (other than occasional prizes that have nothing to do with the goal of the survey).
Surveys don’t have to be like this! Continue reading
The newest version of PadiAct adds some long requested features, thus allowing you to:
- send targeted email leads directly to ExactTarget
- target by geolocation, based on the country of the visitor
- debug and test your targeting setup directly on your website
First let me say that we love the ExactTarget platform which proves to be a solid hub for any direct marketing activities. Just like their name implies, their mantra is all about targeting. It only came naturally to add PadiAct in the mix and make sure that the email leads that are added to your lists are already targeted. Continue reading